Covered California wants you to get insured
When our team won this account December 2019, there were 1.4 million uninsured Californians. When we started campaign development in March 2020, that number had doubled to 3 million and was growing every day. Our task: help get Californians health insurance when they need it most. Our first campaign for Covered California spanned broadcast, out-of-home, print, radio and digital.
Credits
Executive Creative Director: Mike Lemme
Associate Creative Director: Kat Michie
Senior Copywriter: Madeline Lambie
Senior Designer: Shannon Burns
Design Director: Jennifer Kellogg
Work produced at Duncan Channon
Honors
SF ADDY (Gold): Photography for Integrated Campaign
SF ADDY (Bronze): Regional/National Television Commercial
Mentions
Covered California Ads Directed by Errol Morris Cut Right to the Chase About Health Insurance