The Sims says we’re all creative

We came up with the idea of this mini series out of the insight that a lot of people say they’re “Not Creative.” We believe everyone is creative, all they need is a little spark.

So, we voyaged into the world of connected entertainment, partnering with Amazon Brand Innovation Lab, and continued our “Spark Something” brand story. We took aspiring creative, Amanda, and paired her with three working creatives to learn how to spark inspiration.

Available to watch on Amazon and Fire TV.

Credits

Creative Director: Laurel Stark Akman

Associate Creative Director: Kat Michie

Senior Copywriter: Rachel Crowley

Work produced in-house at EA Games and with Amazon Innovation Lab

Director: Courtney Brookes

Production Company: Institute Pictures

Post Production: Echobend