Raised Real: Brand Relaunch

Raised Real keeps it real

Raised Real is a direct-to-consumer brand created to give busy parents an easy way to create healthy homemade babyfood. It was important to create a brand that felt sophisticated and not overly cutesy while still feeling approachable, warm, and trustworthy and emphasizing the real, healthy, whole ingredients. We wanted to bring in more color without overwhelming the brand palette or distracting from the product, so we created patterns using the food ingredients themselves.

After the brand and website relaunch, acquisition went up 50%.