SweeTarts understands you have six-second attention span
The idea of creating practical moving candy sculptures was originally meant to be end cards for our 2020 campaign that also could serve as social posts. They were so successful that for 2021 we created a few more that were only meant for social. These were all built and filmed practically.
A candy that’s sweet and tart? Secure the bag.
A candy that’s sweet and tart? Try not to flip out.
A candy that’s sweet and tart? That’s a step above.
A candy that’s sweet and tart? Sounds delicious.
A candy that’s sweet and tart? Let’s growwww!
Credits
Executive Creative Director: John Kovacevich
Associate Creative Director: Kat Michie
Senior Copywriter: John Evans
Work produced at Duncan Channon
Directors: Les Garcons