RadioShack makes you a holiday hero
This was my first TV campaign, as evidenced by the old phones. The brief was about winning the holidays by giving the best gift. That doing that — would make you a champion. There were a lot of funny ideas in the deck based on sports analogies. We went the superhero route.
Darick Robertson, co-creator of the comic Transmetropolitan, helped us create the characters and we got to work with BSSP writer-turned-director Ryan Ebner. He helped us cram lots of products into each spot while keeping the humor alive for Radioshack's biggest campaign of the year.
The director’s cut
Credits
Executive Creative Director: John Butler
Creative Director: Justin Bucktrout
Art Director: Kat Michie
Copywriter: Gabe Johnson
Work produced at BSSP
Director: Ryan Ebner
Character Design: Darick Robertson